AWARD WINNING START UP REMATCH RAISES £2 MILLION TO LAUNCH ‘RUMBLE IN THE JUNGLE REMATCH’, A BRAND NEW AND ONE OF A KIND IMMERSIVE EXPERIENCE THAT TIME TRAVELS WITH MUHAMMAD ALI
The ultimate sporting time machine, Rematch returns in early 2023 to bring the classic Ali-Foreman fight and Zaire ’74 music festival to life alongside Authentic Brands Group (ABG), which owns Muhammad Ali Enterprises in partnership with Lonnie Ali as trustee of the Muhammad Ali Family Trust (MAFT).
Fusing theatre, sport and technology and redefining the immersive theatre experience, ‘Rumble in the Jungle Rematch’ presents the iconic 1974 fight between Muhammad Ali and George Foreman.
‘Rumble in the Jungle Rematch’ is supported by international private investors including film producer Trevor Beattie, DAZN’s John Gleasure, Arsenal’s Commercial Director Juliet Slot and more.
10th August 2022: Combining theatre, sport and technology, award winning startup Rematch, the ultimate sporting time machine, today announced its second immersive experience ‘Rumble in the Jungle Rematch’ in partnership with Muhammad Ali Enterprises, slated to launch in early 2023. A brand new experience that goes beyond sport, ‘Rumble in the Jungle Rematch’ aims to bring to life the music, culture, fashion and tastes that surrounded and will take audiences back in time to the legendary 1974 boxing match between Muhammad Ali and George Foreman. Additionally, the event will also reimagine the Zaire 74 music festival that accompanied the fight, featuring James Brown, BB King, Bill Withers and a slew of Africa’s best musicians.
Rematch is the first immersive experience to utilise the power of sport, taking iconic historical moments and bringing them to life in a modern context. More than a boxing match, the story of Rumble in the Jungle has transcended beyond sports history. Known as ‘The Great Sporting Event of the 20th Century’, it was watched by over one billion people, which accounted for a quarter of the world’s population at the time. Through immersive theatre, audio-visual media and music, Rumble in the Jungle Rematch will transport the audience back to 1974 Zaire, evoking the authentic sights and sounds of the capital Kinshasa at the time.
Following a successful ‘Wimbledon Rematch 1980’ in 2019, which won two accolades at the Campaign Experience Awards, for Creative Event of the Year and Game Changer Award, Rumble in the Jungle Rematch will be the second Rematch creation following its latest round of funding at nearly £2 million which will enable the company to launch the show and scale internationally.
International private investors include Trevor Beattie – Advertising legend, and founder of Trevor Beattie films, John Gleasure – Executive Vice Chairman of Global Entertainment Platform DAZN and owner of Sporting News, Juliet Slot – Arsenal’s Commercial Director, Ricardo Fort – Sport by Fort Founder and formerly VP, Global Sports and Entertainment Partnerships at The Coca-Cola Company, Oli Slipper – Sports media entrepreneur and Executive Chairman of Pitch International and Immersive Everywhere – creators of live immersive experiences including The Great Gatsby, Doctor Who and Peaky Blinders.
Richard Ayers, Founder of Rematch, commented: “Sport has the power to inspire and unite people from all over the world and from different cultural backgrounds. Rumble in the Jungle and Muhammad Ali transcend national and cultural boundaries which is why, following the success of Wimbledon Rematch 1980, we are thrilled to be reimagining one of the greatest moments in sporting history. From Ali’s trash-talking to his pre match speech to the music and mood of Zaire in 1974, backed by an incredible expert team, who are excited to bring this story to life in a unique immersive experience.”
Trevor Beattie, Founder of Trevor Beattie Films and Rematch investor, commented: “Muhammad Ali is my lifelong hero, and I was even lucky enough to have met him and worked with him on several occasions. I have an extensive collection of Muhammad Ali memorabilia, which we plan to incorporate into Rumble in the Jungle Rematch, to help magically transport us all back in time to this remarkable historical event.”
Think of a great sporting moment that you wish you could have attended… now imagine we could sell you a ticket. Rematch is a new immersive experience that takes the audience back in time to reimagine the greatest stories in sport.
Launched in 2019 with Wimbledon Rematch1980, Rematch experiences provide a multi-sensory and exploratory journey, allowing fans of all ages to become a part of the narrative. Rematch connects generations and reaches beyond the boundaries of conventional fandom to inspire people with the greatest stories in sport.
Rematch is a world first in sports entertainment, delivering a hybrid of festival, immersive theatre, and audio-visual experience, alongside immaculate and precisely programmed food, music and fashion elements that further tell the story of the eras in which these iconic events took place.
Tickets for Rumble in the Jungle Rematch will go on sale in the Autumn of 2022. Go to rumbleinthejunglerematch.com to sign up for more info on the event and follow Rematch on Facebook, Instagram and Twitter
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