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How Does AI Affect Human Behaviour?

Artificial Intelligence and Human Behaviours: Enhancing Human Intelligence

London, Thursday, 27 July 2023


Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionise various aspects of human life. It has made significant strides in recent years, enabling machines to perform complex tasks and process vast amounts of data more efficiently. While AI is often associated with automation and machine learning, its potential extends beyond these domains; by leveraging AI-powered tools and techniques, humans can gain valuable insights into their own behaviours and augment their decision-making processes.

We explore the ways in which AI can feed human intelligence, enhancing our understanding of human behaviours, while exploring the applications of AI in areas such as data analysis, cognitive assistance, and personalised recommendations, highlighting the potential benefits and ethical considerations associated with the integration of AI and human intelligence.

Data Analysis and Pattern Recognition

AI algorithms excel at analysing vast volumes of data to identify patterns and trends that may not be immediately apparent to humans. By leveraging AI-powered data analysis tools, researchers and individuals can gain a deeper understanding of human behaviours. For instance, analysing social media data can reveal patterns of interaction, sentiment analysis, and preferences, aiding in market research, social studies, and psychological profiling. AI can identify correlations and dependencies in data that may escape human observation, allowing us to make informed decisions and predictions about human behaviours.

Cognitive Assistance

AI-powered cognitive assistance has the potential to enhance human intelligence by providing real-time support and augmenting cognitive abilities. Personal digital assistants, such as Siri and Alexa, are prime examples of AI applications that help users by providing information, suggestions, and reminders. These virtual assistants employ natural language processing and machine learning algorithms to understand user queries and deliver relevant responses. By leveraging AI for cognitive assistance, humans can offload routine cognitive tasks, freeing up mental resources for higher-order thinking and complex problem-solving.

Personalised Recommendations

AI algorithms have transformed the way we consume information and make decisions. Recommendation systems, powered by AI, analyse user preferences, behaviours, and historical data to provide personalized suggestions. From personalized movie recommendations on streaming platforms to targeted product recommendations on e-commerce websites, AI-driven systems facilitate more tailored experiences. By analysing human behaviours, AI can anticipate individual needs and preferences, contributing to better decision-making and a more efficient allocation of resources.

Ethical Considerations

While the integration of AI and human intelligence offers numerous benefits, it is essential to address potential ethical considerations. The use of AI in analysing human behaviours raises concerns about privacy, data security, and algorithmic bias. Safeguarding personal data and ensuring transparent and accountable AI systems are crucial to maintain trust and protect individuals' rights. Additionally, the potential for AI to manipulate human behaviours and influence decision-making calls for responsible development and deployment of AI technologies.


Artificial Intelligence has the potential to feed human intelligence by enhancing our understanding of human behaviours. Through data analysis, cognitive assistance, and personalized recommendations, AI can provide valuable insights and support to individuals and researchers. However, ethical considerations must be carefully addressed to ensure the responsible and ethical integration of AI and human intelligence

(Research and edit by: The Decision Maker - Technology editors // Angelos Tsigkopoulos has contributed to this article)


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